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The Importance of Digital Marketing

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Digital Marketing is important in today’s business world. Digital marketing is essential in order to make your company truly stand out and help it expand. It allows for users to interact and learn more about the products and services your company has to offer without having to leave their home.

What is Digital Marketing?

Digital Marketing is a way businesses choose to advertise and market their company through the use of the internet. This can include marketing through social media, email campaigns, mobile apps, and display advertising. 87% of shoppers now shop online rather than go shopping in-person. This is why companies need to start embracing digital marketing and the benefits it can bring to their business.

Social Media

Advertising on social media is essential in order to get higher brand awareness for your company. There is approximately 2.77 billion social media users all around the world. The most widely used social media platforms include Facebook, Instagram, Twitter, and Snapchat. The most used by businesses include Facebook, Instagram, and Twitter. These three are the most highly recommended for businesses that are just starting out creating their social media accounts. Not creating social media platforms for your company can negatively affect your business. This limits the number of people you could reach therefore you are not optimizing the sales you can have.

Email Campaigns

Creating email campaigns is an easy way to send out an e-blast to all your client email contacts. This will keep them updated with any promotions, services, or products that your company is offering. Typically, companies send around 1-3 email campaigns monthly. 1-3 email campaigns allows your company to stay relevant without appearing too “naggy” or “annoying”.

An easy marketing platform to use when creating email campaigns is Mailchimp. If you have no experience, Mailchimp has ready-made email templates available for you to use. Email Campaigns should be used when you have a sufficient number of client’s emails that have agreed to opt-in to receive your emails and newsletters.

Mobile Apps

Mobile apps provide users easier access to your company and what it has to offer. This can also encourage brand loyalty.

Display Advertising

Companies can also use display advertising to get users to visit their site. Your company can pay to get advertised on other sites, mobile apps, and social media. This can spark interest among users and lead them to becoming potential paying customers.

Benefits of using Digital Marketing

The top benefits of using digital marketing as a form of advertising includes that it is cost-efficient, reaches a larger audience, you can track the responses of your online marketing efforts, and it can create brand loyalty.

Cost-Efficient

The social media platforms we had mentioned before are all free to download and use. They can also be converted to a business profile rather than a personal profile. This allows users who visit your profile to be able to view your address and contact you through email or call you.

Larger Audience

As mentioned earlier, there are about 2.77 billion social media users all around the world. Having a social media account connected with your company can increase the amount of traffic to your site.

Track your Responses

Many of the different digital marketing platforms allows for you to keep track of how many users are engaging with your social media posts, how many emails were opened, your site click numbers, and how many users clicked on your digital advertisements.

Create Brand Loyalty

Brand Loyalty can be created by having potential and current clients follow you on your company’s social media platforms as well as opt-in to receive newsletters and email campaigns.

We hope this article provided you and your company with some insight on why digital marketing is important to implement.