By the year 2020, SEO (search engine optimization) spending in the U.S. is expected to reach approximately $80 billion. SEM (search engine marketing) spending is on the rise, too. In 2018, U.S. businesses spent 19.2 percent more ($48.4 billion) than they did in 2017.

So why are you investing in a website, but not measuring results?

Search engines can make or break websites. Getting your site to show up on Search Engine Results Pages (SERPs) often isn’t enough. You also have to get people’s attention, so they’ll click on your links over the hundreds of other options.

Running a business means you’re probably always on the lookout for new customers. This can be tough online, where there’s so much content vying for your audience’s attention. Even if you’ve built a beautiful website, it can be difficult to get visitors to stick around and interact with it.

Re-branding can be a great way to reinvigorate your brand for the digital era, and boost your results. Some companies, like the iconic candy brand Smarties, have seen a huge increases in followers and engagement when adopting a reimagined approach to social media thanks to a brand redesign, so it’s definitely worthy of consideration.

Consistently creating new content is both challenging and time-consuming – but in order to compete in today’s competitive digital marketing landscape, it’s a virtual necessity in your process.

Have you been using the best techniques to promote your legal website? Online marketing for law firms helps you to have a larger platform. It allows you to gain more potential clients.

When I started blogging I assumed ideas would pour from the heavens and my fingers would fly effortlessly across the keyboard pouring out publish-ready prose flocks of salivating followers would fall on.

You’ve built a great website and spent hours crafting content that’s laser-focused on your target audience. Your traffic is great, the site design is impeccable, and the search engine optimization? You’re hitting every keyword, baby.

Content marketing is one of the best investments a company can make. It increases traffic and brings in high-quality leads, so it’s no wonder why so many organizations are on board.