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Why is a website important for your business?

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As a small or local business, you might think you can’t benefit from a website, that it is too expensive and a waste of money… Here are 4 reasons why you should consider a website as an investment rather than an expense!

Increasing Visibility

According to ecommerce-europe.eu, 90% of western Europe consumers are online shoppers, and 67% research online before buying from a brick and mortar shop. Therefore even the smallest online presence can have a significant impact on your business!

ProTip: A professional web design can be a huge advantage: companies such as our Design For You can help you create a powerful website and web marketing campaigns at low costs!

Gaining Credibility

In our very connected societies and markets, a website is not only a way to be seen, it is a way to be trusted: a business with its own website and design feels a lot safer for customers who are more likely to show interest in your business.

Pro Tip: Tell your website’s visitors about you! A “Meet our Team” or “About Us” page will enforce your professional credibility and reassure your potential customer.

Targeting new customers

Most businesses have local popularity, but the Internet offers a global community!  A website can help you generate more customers. Not just outside your city, but worldwide. With a website and accurate web marketing campaigns, your business will be visible around the world.

Pro Tip: Search Engine Optimization (SEO) is an effective web marketing discipline to grow visibility in search engine results. Learn about it online or let web marketing professionals do it for you.

Keeping your customers informed

A website is accessible to both potential and regular customers 24/7 and 365 days a year, making information about your services and products available at all times, as well as making it easier for potential customers to schedule their purchase or visits.

Moreover, that information is very easy to update, making it an effective way to promote the arrival of new products, or services, special promotions, or upcoming events.

Pro Tip: Customers tend to use smartphones or tablets for their online shopping, a website using a responsive design that adapts to each platform is essential for a pleasant user experience!