At the moment, advertising in social networks is one of the most popular ways to find the target audience. If you want to do it right, you can hire special services such as https://www.lastingtrend.com/services/facebook-ads. So your advertising campaign on Facebook is sure to be successful. Usually run your advertising campaigns on Facebook in the following order:
Campaigns for engagement:
The key feature of engagement campaigns is that you don’t need to get a lot of traffic to the site, users react quite quickly to ads, whether they like them or not. The cost of involvement can be thousands of dollars, hence there is no need to spend a lot of money on experiments and data accumulation as for traffic campaigns. Later on, the campaigns for involvement become the main ones for traffic and conversion campaigns.
For the engagement test, 5-10 different audiences are usually taken, the more they differ from each other, the better, and it is preferable to take broad interests (if we use interest or behavior targeting). The results of engagement campaigns are used to identify promising audiences and targeting them for future work. For example, it was determined that you have good advertising that comes to users with an interest in “Sport”. Then in traffic and conversion campaigns you already break this interest more narrowly: football, swimming, winter sports, etc. Recommended advertising budget for engagement campaigns: $5/day per group. Campaign time: 1-4 days.
If there are previous data: a pixel was previously set and there are lists of emails or phones, there is an active large group in the FB – use these audiences and add several groups by “cold” audience. If there are no past data, start with interests and behavior based on the avatars of the target audience. At the first stage, it is more important to test more different broad audiences and targeting than narrower targeting within broad audiences.
Campaigns for traffic and conversion
Recommendations on creativity for Facebook advertising
Additional tips on Facebook advertising
There are many other tweaks to setting up advertising on Facebook and other social networks. You can learn more about Instagram ads by clicking on this link https://www.lastingtrend.com/services/instagram-marketing-agency. Do not be afraid to experiment and introduce new tools that will help you make your business more successful.